A bold CGI concept created for Redken Shades EQ, transforming the product into the star of its own runway moment. From concept and environment design to final render, the scene was built to deliver striking campaign visuals across digital channels.
A self-initiated CGI study exploring liquid simulation and material rendering. The piece demonstrates how fluid dynamics and reflective surfaces can be used to create striking product visuals and cinematic campaign moments.
A CGI product animation created for NYX Professional Makeup, placing the Jumbo Pencil centre stage in a bold outdoor advertising environment. Designed for campaign and digital rollout.
Every Fresheather CGI project is scoped to a fixed brief agreed before any work starts. Scope covers the level of realism, the number of final assets, animation length and whether liquid or particle simulation is involved. Each project is quoted individually against that brief, so you know exactly what is included before we begin.
A single hero CGI still typically takes 2 to 3 weeks from kickoff. A short product animation runs 4 to 6 weeks. A full multi-asset campaign with environments and motion takes 6 to 10 weeks. We work in three review rounds: blockout, look development and final, so brand teams see the work landing well before the delivery date.
Yes. Liquid simulation, pours, splashes, drips and viscous flow are a Fresheather specialism. We have a self-initiated Liquid Render Study in our portfolio that demonstrates the look. Liquid CGI is ideal for skincare textures, haircare consistency cues, drinks campaigns and any product where the formula is the hero.
Yes. Packaging visualisation is one of the main reasons brands brief us. We can render bottles, jars, tubes, cartons, pumps and applicators from a CAD file, a flat artwork file or a sketch, before the physical product is on press. That lets marketing, social and retail decks run in parallel with manufacturing rather than waiting for first production samples.
CGI gives you total control and infinite revision. Stop motion gives you tactile craft and TikTok-friendly imperfection. Photography is fastest when the product, talent and set already exist. AI-generated imagery is cheap and fast but cannot deliver brand-accurate packaging, true-to-formulation textures or the precision a global beauty client needs. Most Fresheather briefs combine two of these techniques. We help brands pick the right mix per asset.
Fresheather has produced CGI and 3D campaigns for Redken, NYX Professional Makeup, Garnier, Unilever, Boots, Kerastase, IT Cosmetics and GSK among others. Featured CGI projects include the Redken Shades EQ runway concept, the NYX Jumbo Pencil outdoor activation and the Fresheather Liquid Render Study.
Yes. Every Fresheather CGI build is structured as a master scene with modular cameras, so the same render can output 9:16 for TikTok and Reels, 1:1 for feed, 16:9 for paid YouTube and 4K stills for retail OOH and pack. Modular delivery is included in the project scope, not added on later.
Fresheather is a London CGI and 3D rendering studio based in central London. We deliver to UK and international beauty and FMCG clients and work in person with London-based brand teams for kickoff, look development reviews and final sign-off. Remote review is available for global clients on the same project cadence.