For IT Cosmetics, we produced a confidence-led campaign to support the launch of CC+ Nude Glow, combining talent-led storytelling with product-focused beauty content.
Featuring Giovanna Fletcher alongside a cast of real women, the campaign blended interviews, product demonstrations and social-first assets to highlight both the performance of the product and the personal confidence it inspires. Through photography, video and UGC-style content, the work created a relatable yet elevated campaign designed for digital, social and broadcast environments.
Beauty campaigns often focus purely on product performance, but IT Cosmetics is built around confidence and real results.
The challenge was to create a campaign that balanced authentic storytelling with premium beauty visuals - ensuring the content felt personal and relatable while still clearly showcasing the benefits of CC+ Nude Glow.
Confidence comes from feeling comfortable in your own skin.
Rather than presenting beauty through highly polished, aspirational imagery alone, the campaign centred on real experiences and honest conversations. By pairing talent-led storytelling with clear product moments, the work could celebrate both individuality and performance.
We developed a talent-led campaign combining interview-driven storytelling with refined product visuals.
Featuring Giovanna Fletcher alongside real women, the content captured authentic conversations about confidence while showcasing the product through close-up beauty moments and everyday application. The campaign extended across hero video, photography and UGC-style content designed for social and digital rollout.
The result was a campaign that felt both human and elevated - balancing relatability with strong product storytelling.
A multi-format campaign designed to support the launch of CC+ Nude Glow across social, digital and broadcast platforms.
Campaign production and creative direction
Photography and hero video content
Talent-led interviews and storytelling
UGC-style social content
Product-focused beauty visuals
Editing and post-production
